Market Research – Validating Your Assumptions

Market Research – Validating Your Assumptions

Organized by Community Futures Fraser-Fort George

Date(s) - 28/10/2020
10:00 am - 4:00 pm


Gain knowledge about your customer segments and value propositions to further develop your business strategy. You are encouraged to bring a laptop or tablet.

  • Learn sources and methods for conducting primary and secondary market research, including: industry trends, reports, and benchmarking data, demographic information, determining market size, designing customer surveys, utilizing focus groups, customer segment and target market profiling, competitive analysis, and SWOT analysis.
  • Use market research to understand your customer segments and design your value propositions.
  • Analyze data and interpret information to strategically project sales volumes in your market area.
  • Begin exploring industry research and creating customer survey tools in the classroom.
  • Incorporate your market research into a business plan.
Event Price: $80.00

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