Northern BC Tourism Resiliency Program Supporting Businesses on the Road to Recovery

Posted on July 28, 2020


Posted By Kendall Robertson

Rita Dubman // Northern BC Tourism Association

The Northern BC Tourism Resiliency Program provides Northern BC tourism businesses with meaningful, hands-on guidance and support to manage the immediate impact of the COVID 19 crisis, adapt and work towards long-term resiliency.

“This program was designed by the tourism industry for the tourism industry and intended to provide guidance to tourism businesses through this challenging time,” says Clint Fraser, CEO, Northern BC Tourism Association. “We encourage businesses that need additional assistance to register for the program.” 

The program is part of the province-wide Tourism Resiliency Network, a partnership between the British Columbia Regional Tourism Secretariat (BC’s five not-for-profit Regional Destination Management Organizations (RDMOs) including: Tourism Vancouver Island, Thompson Okanagan Tourism Association, Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association and Northern British Columbia Tourism Association).

Evolving from a program initiated by Tourism Vancouver Island and funded by the Island Coastal Economic Trust, the program has now received funding from Western Economic Diversification Canada.

The program includes two components: 

  • Tourism businesses are paired with a Program Advisor who, through a needs assessment consultation by phone, facilitates customized support for each business that includes navigating available relief measures, resource links, answers to frequently asked questions and free appointments with program experts in finance, human resources, marketing and more. Program Advisors provide client care to each business through their entire journey to recovery.

To register for the program, B.C. tourism businesses can visit the Tourism Resiliency Program website, call our program help line at 1-844-952-2111 or email 

What PG business owners are saying the about Tourism Resiliency program:

As a small business owner I thought the program was just what business needed at the time, an eye to help navigate through the uncertainties the COVID 19 pandemic had caused.  My business was supported by providing access to information I was not aware of that helped me prepare messaging to clients who were interested in our services. The list of potential funding supports was also helpful. Overall I thought it was a good initiative and it’s nice to know there is help out there.” – Jerry Daoust, Reel North Adventures

“It was a nice one stop shop … very tailored to our business. It can be so overwhelming when you start to look at all the things that are out there and I think that a lot of them are not applicable, so being able to see that report, being able to have that conversation… even just to have a voice and to be heard… It was really wonderful.” – Bobbi Carpino, Salmon Valley Campground

About the author: Rita Dubman is a Project Coordinator with the Northern BC Tourism Association. She loves cross country skiing, exploring the backcountry, discovering new little towns and trying out new coffee shops.